Marketing Mondays: Using Social Media Effectively Without Getting Overwhelmed

Welcome back to Marketing Mondays! So far we've covered Author Brands and that big old social media giant called Facebook. Today I'd like to move beyond Facebook to discover every other version of social media there is. 

Image from business2community

Brace yourselves--there are enough social media platforms out there to eat up your entire day if you let them. But we aren't going to let them! I'm going to share my experiences with each one, and then talk about how to use them without getting overwhelmed. And for the record, we're not going to be looking at every form of social media. There are way too many (and if you don't believe me, check out this list on Wikipedia) for me to try each one. 

Twitter

You've most likely heard of this one. And if you aren't very active in the social media world, then you might have gone running and screaming from the fast moving feed and 140 character limit. I sure did. I would only get on Twitter when I had something short to say, like announcing something to do with my books or a link to a blog post or something. 

I've recently changed my tune with Twitter, and I'm glad I did. This is a great place to hang out with other writers. Oh, and celebs are funny. It's a great place to get involved in writing sprints and literature chats. I've been involved with #NALitChat on Thursday nights for a while now, and it's been a great resource and a great way to build connections. The 140 character limit can be a pain, but once you get the hang on Twitter speak, it isn't that bad. 

Google+

Google Plus started off pretty weak, and most people didn't see much of a point to it (myself included). 

Not exactly accurate anymore, but still funny.
Image from tech.digesttouch

But it is quickly growing into one of the better social media platforms, especially with the new addition of Communities. Communities allow you to join up with other groups of people who have common interests, like fans of a particular television show or book clubs. 

There are also some major perks to posting on Google+ that have to do with search engines, but I'm not entirely sure I understand it all. I do know that if you have me in your circles and search for something I've recently posted about (like Boy Meets World) in Google, my post will show up in your search results. That's pretty cool! 

Tumblr

My experience on Tumblr is very limited, but can be summed up to this:

Image from Erin

Fangirls! Fangirls everywhere! Which means I fit in all too well. It's not a site I visit often, and not just because I can seriously waste a lot of time there. And I'm not even a Supernatural fan (but pretty sure everyone who is a fan of the show hangs out there). There are memes, gifs, videos...You can create a page about your books and post stuff there, or just join with other fans to post fun stuff about your favorite fandoms. It's fun!

Pinterest

Talk about a place where you can get lost for hours...Pinterest is definitely a site you have to be careful with. If you like DIY stuff, baking, fashion, or ANYTHING at all, you can spend lots of time on Pinterest. It's not exactly a place I've found to be very social, but it is a great place to find things you are interested in and...pin them. It's also a useful tool for authors to create boards about their books. I've got one for character inspirations ("casting" actors), scene inspirations, and even a board that was "created" by the main character Madeline in my book Altar of Reality. This is a great way for readers to further connect with your books. 

YouTube

YouTube didn't used to be a form of social media in my book, but with all the vlogging going on, it has to be included. I might even give vlogging a shot myself at some point. YouTube has beyond making fan music videos (guilty) to reviewing books, movies, and TV show episodes. Like this brilliant fan reaction moment to a certain Oliver and Felicity moment from the season 2 finale: 

People can comment on YouTube videos, which creates the social part of social media. And as you can tell from the options I mentioned above, you can do creative things with your channel beyond vlogs. I created a playlist for each of my book series with music videos from the soundtracks, and I also have my book trailer up on there.

Goodreads

If you are an author, you need to at least establish a presence on Goodreads. You can get involved with the groups there, which can get your book more visibility and more reviews. The groups are essentially book clubs in the form of message boards. There are Read It and Review It programs in a lot of them, where authors offer up free copies of their books for members to review. Similarly, book groups choose books to read and review each month as a group, which opens up a lot of discussions. I've seen Q&A's from authors too, though I've never done one. I've offered up Heirs of War for Read It & Review It programs with mixed experience, but I think they are worth a try. 

Image from MuddyWall

I know Goodreads has a bit of a reputation for being the place where bullies or flamers hang out, but I think you risk that with any form of social media. And as long as you have a strict "Don't feed the trolls" policy, you'll probably be okay. I've had random one star or three star ratings for a book that hasn't even come out yet, but I just ignore it.

Wattpad

I've already discussed my Wattpad experience, so I won't go into heavy detail with it here. But I can tell you that I think this is the absolute best social media platform for authors to connect with readers. You post chapters from your books and readers, well, read them, of course. But there's more to it than that. They can post comments, giving you their thoughts on what you wrote or even specific lines that they can highlight. If they follow you, you can post updates to your profile letting them know what is going on. I use mine to let my followers know about things like Facebook parties and giveaways. Oh, and you can also link your profile to your Twitter and Facebook accounts so that whatever updates you post on Wattpad are posted on there as well.

Instagram and LinkedIn are two other popular social media sites, but I'm not involved with either one. As I understand it, LinkedIn is more of a business connections sort of place. Instagram is all about pictures (I think) but I've heard you can post things like memes there too instead of just tons of selfies and pictures of your food. People can like and comment on your photos, which makes it a bit more than just pictures. And again, you can link your Instagram to Twitter (possibly Facebook? I dunno). Now that I am doing things like book signings (EGAD), I think I'll hop on Instagram as well. 

How To Balance Them All

You might think that as a writer, you need to use every form of social media to promote your books and build your author platform. 

Image from business2community

But you really don't. My solution is simple, really. Pick the ones that work for you. I don't get on Tumblr or Goodreads a lot. I'm trying to spend more time on Google+ but it's not an every day thing. I use Pinterest and YouTube when I have a purpose. And I balance that out by spending way too much time on Twitter and Facebook. 

The biggest thing to keep in mind with social media is not to let it get out of hand. Don't spam, and remember that the kind of posts you make are important. Content is key. Your followers don't need to know every time you go to the gym or what your every meal is, but they should probably know a bit more about you than "I has book." If you are writing more words for social media than your books, you should probably rectify that.

With the possible exception of blogging, which is what we will talk about next Monday! 

Marketing Mondays: Connecting to Readers on Facebook

I've already talked about Wattpad and Author Brands as a marketing tools, but now it is time to talk about the massive giant of social media that is Facebook. Let's talk about the good, the bad, and the downright ugly parts of Facebook pages and profiles as an author.

The first and most obvious perk of Facebook is how it allows us to stay connected to our friends, family, and our readers, all without ever having to put any pants on leave the house.

Image from WiffleGif

But when you are using Facebook as a marketing tool, it gets a little tricky to navigate those murky waters. Most of the tips and tricks of the trade on social media have stated that you should have a fan page separate from your Facebook profile for a number of reasons. Let's go over a few:

1. Facebook does have a cap on how many friends you can have, but there is no limit on how many people can like your page.
2. You don't necessarily want to share every aspect of your life with complete strangers. 
3. You want one place for people to be able to go on Facebook to find out about you as an author.
4. You can advertise your products on your page, but not your profile.

All of these reasons are still relevant. There are ways around them, which I'll get into in a minute. But what is the deal with fan pages, and why can you never see what they post anymore?

1. With Facebook's new algorithms, it is harder and harder to get your posts seen. What does that mean? It means that if you have 500 followers, your posts might only reach 5. It isn't impossible to be seen (check out this great post on how to improve your page), and it does keep those annoying people who post every five minutes out of your feed, but it has made things significantly harder. 
2. If you want your posts seen, more people have to like it or comment on it. So if your post reaches only 5 followers who aren't very active on Facebook, or liked you because of some Rafflecopter contest and really have no idea who you are and nothing to say to you, then your only other option for visibility is paying to boost it. And who wants to do that when your post might just be reaching out to your followers to see how their day was?
3. Photos and videos are more likely to be seen than links or text posts. Don't believe me? Check out this post on Facebook statistics on fan pages. Again, not necessarily a bad thing. But if you are trying to post a link to a blog post you just wrote about social media (*ahem*) then it probably isn't going to be seen by many. Google+ will love it, but we'll get into that later. 

Basically, there are flaws with using either your Facebook profile or you fan page to engage readers. That being said, it still is a GREAT way to engage readers. Let's talk about the pros and cons I've already pointed out. 

Facebook has a cap on how many friends you can have.

Since Facebook now allows people to subscribe to your page, this isn't an issue anymore. As far as I know, there isn't a cap on subscribers, and you should still be able to adjust your privacy settings to where friends can see certain posts (like ones of your family) and specify which specific posts you want the public to see--like ones about your books or general activities. Which brings us to...

Privacy

You can still have a Facebook profile and have privacy. And you don't have to have two profiles to do it. I can tell you from experience that it isn't worth the hassle to have two Facebooks, and let's not forget that Facebook actually frowns on that kinda thing. Last time I checked, you can get banned for it. Not sure how you would get busted, but still. Not worth it anyway. You can adjust your privacy settings on your profile to keep your personal data and photos safe while still being able to share content with the world. The easiest way to do this is to adjust your privacy settings so that all of your posts are set to be viewed only by friends (or people on a certain list), and then when you go to post something you want everyone to be able to see, set that particular post to Public by clicking on the little icon on the bottom right corner of the status dialogue box. 

Easy-peasy. So privacy is no longer an issue as long as you have your default settings set to private. Even if that means creating a list that only has the family and friends you want to view every post and having that as your default. 

You want one place for people to be able to find relevant information about you as an author on Facebook.

Having a profile is okay for this, but having a Facebook page is still probably the best way. You don't want your profile to turn into too much of a marketing tool. The reason why Facebook is a marketing tool is because it helps you connect directly with people who want your product and lets them spread it via word of mouth. And as an author, that is still your bread and butter. So even if you don't post tons on your Facebook page, having it is still a good idea. To me, personally, it is more professional as well. I'm more likely to like an author's page rather than add them as a friend just because everyone has boundaries and you have no idea what the next person's boundaries are going to be. I welcome it, but I don't have kids and I use a pen name. 

Blatant advertising

This is a tricky one. I know Facebook frowns on advertising products or contests from your profile (or they used to, anyway), but you still see it happen. All. The. Time. I also see contests where you have to share links on your Timeline or a friend's Timeline to enter, and that is supposed to be a no-no too. This is what Facebook says about promotions from Pages:

3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries” is not permitted).

That being said, I didn't find anything in the Community Standards that says you can't advertise a product on your Facebook profile. It would probably be way too much of a pain to police anyway. I ran a Google search too, but came up empty. However, I before you do anything like that, I suggest going over the rules yourself. 

So can you advertise on your Facebook profile? Pretty much. But do you want to do that all the time? Probably not. Don't be a spammer. That's a great way to get people to delete you or hide you.

Now let's talk Facebook pages and those pesky algorithms. 

I have been just as likely as the next person to bitch about these. I had my Tumblr linked to bond over fangirl stuff, but I realized those posts weren't being seen. Same thing with Twitter. So I linked stuff that I thought was cool, but those weren't being seen either. Then I read that text based posts were more likely to be seen than links or anything else, so I tried that. But those weren't being seen either. 

Image from PhotoBucket

I've since learned that images and videos are the most likely to show up in someone's newsfeed. Facebook gives those priority. So if you are great with graphics, you can really just post an image saying what you want. I suddenly understand why I've been seeing so many authors using memes to make announcements about their books, too. Clever tricks, and I'm glad to know that now. You still have to jump through the hoops of getting people to like or comment on the image or video, but it's a start. (And as a side note: I've since been trying this and though my posts are being seen by more than 5 people now, I still haven't even reached 10% of those who have liked my page.)

Other tips and tricks to get your posts seen without paying to boost them:

Obviously, having your Twitter linked to your page is a bad idea. Keep the random posts to a minimum and instead post quality content. Don't post every fun link you come across or every funny picture. Engaging your readers doesn't mean spamming them, and the more you spam your Facebook feed, the less likely your posts are to be seen. So keep your posts to a minimum while still trying to engage daily. I've read that liking or saying congratulations will boost a post according to the algorithms, but I haven't seen any data on that. And it feels silly (yes, I tried it). Can't hurt to like your own posts, though. But also make sure you are redirecting your readers there. Let them know you just posted news and get them to go look and like it. Maybe even hold a contest and randomly choose a winner from those who like the post in a 24 hour period. 

The Bottom Line

As you can tell, there's a lot of back and forth in this post about using your profile to connect with readers or just keeping it to a Facebook page. Obviously, you have to find what works for you. But keep this in mind before you let me talk you out of getting a Facebook page: While some readers will want to connect with you directly and talk to you about whatever else you might have in common (for me, it is fangirling over various things), some readers simply want a place where they can go to see your updates. And while it is possible to keep your private life private on a Facebook profile, it might not be your ideal way to reach readers. Test the waters. Do what works for you. Just don't let a lack of interaction on your Facebook page leave you feeling like you are failing at Facebook and give up on it completely. Having a presence there, even if it is small, will still help. 

What are you thoughts on the changes with Facebook? Have you found different data than me on Facebook's policies or algorithms? Tell me I'm wrong! I'm on the fence about Facebook, so I'd love to have someone win me back over to loving it again. =D

Check back next Monday when we talk about other social media platforms and how to utilize them to your benefit without getting overloaded.

The Importance of Genuine Online Friends in a Writerly World

I'm reading Kristen Lamb's book Rise of the Machines: Authors in a Digital Age, and something I just read really resonated with me.

"When we make friends online, we need to be authentic and we need to set aside our agendas. We must make friends because we value people, not because we want to get something out of the relationships."

This is something I've been thinking about a lot lately as I prepare for my book release. Why? Because now is the time when you contact your online friends and ask them to take part in your blog tour or cover reveal, or just help you spread the word in general.

Image from cheezburger.com (It's a cute cat, where else?)

But when I was planning my blog tour, I left a lot of my online friends off that list. I went through The Blog Tour Exchange to get a list of potential hosts and mentioned it on Facebook, but I didn't actively seek out any of the connections I've made over the past year. Why? Because I value those connections too highly and I don't want to ever feel like I am abusing it.

I'm highly grateful for the online friends I've made in the writing community. Without people like Stephanie and Jessica, who willingly beat my MS to a pulp in order to make it better (and I like to think they succeeded), or people like Krystal and James who mentored my newbie self, my book wouldn't be ready to be published. Without my critiquing group and my friends over at There & Draft again, I wouldn't have a clue what I was doing and I'd probably be insane, having no one to talk to about all this writerly stuff. Instead, I have people like Priya, who barely knew me and yet willingly talked to me on the phone for an hour, sorting through my jumbled questions about self-publishing.

What Social Media & The News Has Taught Me Lately

I don't read the news. I know some people might think I am terrible and ignorant for that, but I'll admit it anyway. Reading the news has a terrible effect on me. It either pisses me off to no end, or I am so heartbroken and devastated that I want to curl up underneath my covers and disappear.

But a funny thing has been happening lately. Facebook has been making me feel the same way. Everyday I am bombarded with pictures of young white kids who were brutally murdered by a black person and captions screaming about why this wasn't on the news or why the President hasn't said anything about this. (FYI I live in the southern US, and yes, the mindset is very different here.)

I very nearly deleted my Facebook account because I was so enraged over these pictures. Why does it have to be a race issue? I keep saying. Do we have to continue to belittle the senseless death of an unarmed teenage boy for the sake of the political statement it makes?

I felt like I was screaming at the wall for all the good it has done me. People responded back with comments either dismissing mine or inviting me to delete them since I felt this way and they felt that way.

I get freedom of speech, I really do. You are entitled to your opinions. But I'm entitled to have a Facebook feed clean of upsetting comments. I get on Facebook to see how my friends are doing and laugh at the occasional funny picture they post from George Takei. I get on there to keep in touch.

But that's the problem isn't it? And that's where the first lesson from social media comes in:

We know too much about each other.

I know things about my friends, their dark little thoughts, that I didn't know or care to know before. People think random things and dark things, but now they have outlets in which to post their thoughts without a filter. My friends wouldn't call me or text me to tell me how they think the death of a teenage boy shouldn't be a national news headline because it isn't for other white kids. It might have come out in conversation with some, but I would like to think they would phrase it better.

The other lesson is from both social media and the news. Throughout this whole thing, I have not been able to understand why it is a bigger issue that Trayvon Martin was a black kid who was killed than the fact that he was a seventeen year-old who was killed. When I first heard about this, I heard about how he looked suspicious because he was wearing a hoodie. My heart broke. As someone who grew up in the era of Jnco's, I completely understood the stereotype of "sketchy" because of the clothes you wear and I was outraged. If a kid in a hoodie walks down my street, I think that a kid in a hoodie is walking down my street.

Zomg! A teenager is walking down my street in baggy pants and a hoodie! He must be up to no good! Or it must be a day that ends in "y"...

And this is where I learned something really important about myself today through social media and the news:

I don't want to believe in racism.

That's right, folks. I don't want to believe racism exists in our world today. Not this heavily. I reserve that ignorant stance for older people who came from eras where it was more common and a bigger issue. But today? We should be beyond that. I hate seeing signs of it in people I care about. I hate seeing it so much in the news. I hate to think that people are looking at me and my "twin" (Yes, she is like a real twin to me. Same birthday only she is a couple hours older than me and we are so alike it is scary sometimes. We don't even communicate in full sentences.) funny when we are out because she is black and I am white.

I hide in my little bubble, naive as it is, and pretend all is well with the world. And then I get pissed when Facebook pops my little bubble.

So what can I do about this? Stop being so naive, I suppose. But I won't. Because, honestly? I'd rather live in my happy little bubble where people see the death of an unarmed teenage boy as tragic and newsworthy because it was tragic and the circumstances made it worse. I might have to delete my Facebook to do it, but I refuse to live in the world it forces me to see sometimes. I'll take my ignorance with a side of bliss, thank you.